Before we commit all our ‘biodiversity eggs’ to the ‘market basket’ and leave saving Nature to the market traders, could we quickly reflect on what’s been done in the past to save biodiversity? How did we attempt to protect Nature before markets were put forward as our road to salvation? What are the lessons? Those lessons would include attention to governance, resourcing, inclusion and justice. Ignore these dimensions and there’s little prospect that a market-driven approach is going to achieve anything better.