“Travel is a force for good!” So reads the slogan of one of the world’s biggest tourism operations. But ‘good’ for who? Definitely good for individual travelers who are revitalized through exposure to amazing new places, people and experiences. Good for the global economy? Undoubtedly yes, but good for the planet itself? Not so much. And in the spaces between these tourism ‘goods’ and ‘bads’ we hear the seductive siren song of BAU (business as usual) and maybe begin to appreciate just how forceful BAU can be.